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Joakim Larsen - Visit Ethiopia

Joakim Larsen, owner of Visit Ethiopia.


Having extensive travel experience from all parts of the country, I am a Danish Ethiopia expert. I speak some Amharic and have a competent professional network in the country. This allows me to offer robust knowledge about where and when to go and present interesting suggestions to ways of travelling.


For my part, I travel mostly by motorcycle and enjoy the freedom it gives to visit even the remotest of areas in a tempo that fits the rhytm of the people. I carry with me a string of wonderful personal encounters; I have met people in settings that I would never have dreamed of and made friends in places which many Ethiopians don't even know about.


I have a background in supply chain management and more than 20 years in tourism logistics and service management. Together these competencies form basis for the tours we offer and the activities we engage in.


Find me on LinkedIn

Ethiopia as travel destination



Lonely Planet awards Ethiopia among

the best 10 countries to travel in 2017.


Read on Lonely Planets web site.



In 2015 Ethiopia was awarded World'

best travel destination among 31 candidates.


See what CNN wrote.



In 2013 Addis Ababa was awarded number nine out of the World's top ten cities to visit.

Visit Ethiopia

TIN / CVR no. 32931014




Tel DK +45 2636 6885

Tel ET +251 929 10 9585


Tagensvej 17, 5.tv.

2200 Copenhagen N




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